The solution: We worked together with the Peter Schmidt Group (previously the Brand Implementation Group) to create the Linde Brand Management Portal. This innovative platform offers a full range of functions for creating communications material through one2edit™ and the digital asset management system Celum – ensuring a globally consistent identity for all brands.
The implementation: With one2edit™, around 8,000 users of this platform can now create communications material in line with Linde’s brand design guidelines without the need for special knowledge of IT or design. The in-browser platform is easy to use and offers a self-service approach based on Adobe InDesign templates. By making it possible to adapt existing material quickly and easily, it enables users to reuse content more often and create an increased amount of material that has been customized to fit a specific region or market – with a minimum of effort.
The Content Management System (CMS) combines a range of functions including applications that the Peter Schmidt Group developed specifically for Linde – all within a single user interface. Its implementation within the Linde Group offers its teams a consistent user experience and straightforward usability.